Event crowd waiting in line
Credentialing concierge

Your passes.
Waiting for you.

Passli collects every wristband, activation pass, and event credential on your behalf and holds them at a pickup location near you. No lines, no booth runs, no chaos.

Cannes Lions 2026
13,000
Attendees
4,700+
Companies
400+
Brand activations
12+
Avg. passes per delegate
Every credential tracks through four stages
Applied→ Pending→ Approved→ Ready

Passli handles verification, collection, and distribution. Your team picks up once and walks away with everything.

🏢
For companies
Managing a delegation?
Stop dedicating staff to run credential pickups. Passli allocates, collects, and distributes every band for your entire team.
Why companies use Passli →
🎫
For individuals
Attending solo?
Enter your name, phone, and email. If passes are waiting they show up instantly. Choose a pickup spot and you're done in minutes.
How individual pickup works →
🎪
For event organizers
Running the show?
Passli reduces venue congestion, improves attendee experience, and gives your sponsors a frictionless activation without adding to your ops burden.
How Passli helps events →
The problem

Your badge got you in. Now find the other twelve wristbands.

At major festivals, wristbands and passes are scattered across dozens of brand booths and activation tents. Every brand has its own pickup point. Every pickup point has its own line.

Brand activation beach tent at festival
Cannes Lions
Every brand beach has its own wristband tent
Experiential marketing brand activation booth at event
SXSW
Scattered activations across the city — one stop per brand
Convention floor vendor booths at CES
CES
Hundreds of activations. No central pickup point.
Outdoor festival brand experience tent
The reality
Your delegate finds the booth. Then queues. Then waits. Then does it twelve more times.
Brand activation booth with people at festival
The fix
Passli goes to every one of these so your team goes to none of them.
2–3 hrs
Lost per delegate
The average Cannes delegate spends hours chasing scattered wristbands and passes across the venue each week.
Based on firsthand delegate experience, Cannes Lions 2025
1 FTE
Wasted per company
Brands routinely dedicate a full-time staffer just to run credential pickups. Passli replaces that role entirely.
Observed across multiple brand delegations, Cannes Lions 2025
Zero
Visibility or tracking
Companies have no way to know who has picked up what, or whether their delegation is fully credentialed before the first event.
How it works

Two paths. One pickup.

Whether you're a solo attendee or a company managing a delegation, Passli gets every credential to you without the run-around.

1
Enter your details
Type your name, phone, and email. Passli checks if any brands have pre-allocated passes for you. They appear instantly.
Applied
2
Apply for anything missing
Don't see a pass you need? Apply directly through Passli. We submit to the brand on your behalf and track it through.
Pending
3
We collect everything
Once approved, Passli's ground team collects your credentials from each issuer. You get a text and IG DM when it's ready.
Approved
4
Pick up once, near you
Choose a pickup location from our network of partner hotels, restaurants, and lounges. Show your QR code and go.
Ready for pickup
Individual pricing is set per event and confirmed at registration. Select your event and we'll show you the rate before you commit.
1
Sign up as a partner
Your company joins the Passli network. You upload your delegation list and allocate your bands directly to Passli. No queuing needed.
Applied
2
Passli verifies every credential
We confirm each delegate with the issuing brand. Your team gets real-time updates by text and IG DM. Your dashboard shows live status.
Pending
3
We collect from each booth
Passli's ground team goes directly to each brand booth and collects your delegation's bands. No staff needed from your side.
Approved
4
Your team picks up, once
Delegates choose a pickup location from our hotel, restaurant, and lounge network. Everything waiting when they arrive.
Ready for pickup
Company pricing is tailored to your delegation size, event, and credential volume.
What's included

Everything handled, end to end.

📋
Delegation dashboard
Full company roster, credential tracking across all four stages, and real-time pickup progress in one admin view.
🤝
Direct band allocation
Companies hand bands to Passli directly. No more sending staff to run across the venue. We absorb that role entirely.
📍
Distributed pickup network
Partner hotels, restaurants, and lounges across the city. Delegates choose their spot and everything is waiting on arrival.
📲
Text and Instagram updates
Real-time status by text and IG DM the moment passes are collected, approved, and ready. Everyone stays informed.
👤
Individual self-service
Solo attendees look themselves up by name, phone, and email. Pre-allocated passes appear instantly. No account required.
🎫
QR code pickup
Every attendee gets a unique QR code once their credentials are ready. Show it at any Passli pickup point and go.
The circuit

Conceived at Cannes Lions 2025. Launching 2026.

Individual pricing is confirmed at registration. Select your event and we'll show you the rate before you commit. Company pricing is always custom. Reach out for a quote.

Cannes Lions 2026 SXSW CES Art Basel Miami Sundance Tribeca Davos Coachella Comic-Con London Fashion Week + more
Common questions

Everything you need to know.

What happens if my pass isn't approved by the issuer?+
Passli notifies you immediately by text and IG DM if any credential can't be confirmed. We'll work with you to find an alternative or escalate directly to the brand contact on your behalf. You're never left in the dark.
How does Passli's ground team actually collect my bands?+
Once your credentials are approved, Passli's on-site team goes directly to each brand booth or activation tent and collects your bands in a single run. For bulk company allocations, brands hand the bands directly to our team at an agreed handoff point. Your delegates never need to queue.
What pickup locations are available?+
Passli builds a network of pickup points across the event city: partner hotels, restaurants, and brand lounges. At Cannes Lions, we work with locations across the Croisette and surrounding area. Delegates choose their preferred location and time slot at registration. Everything is ready when they arrive.
Do I need to create an account to use Passli?+
Not for quick pickup. Individual attendees can look themselves up with just their name, phone number, and email. If you want to apply for passes, manage multiple credentials, or use Passli across multiple events, creating a profile saves your details and pre-fills every future application.
Does Passli handle the main delegate badge?+
No. The main delegate badge remains with the event organizer's official credential operation. Passli handles everything around it — wristbands, beach passes, brand activation credentials, VIP dinner bands, party passes, and lounge access. We work alongside the event's badge process, not in place of it.
How far in advance do companies need to sign up?+
We recommend signing up at least 4 weeks before your event to give Passli time to verify credentials, coordinate with issuers, and set up your delegation dashboard. For large delegations of 50 or more, 6 to 8 weeks is ideal. Reach out and we'll advise based on your specific event and credential mix.
What events does Passli currently support?+
Passli is launching at Cannes Lions 2026 and expanding across the global event circuit — SXSW, CES, Art Basel Miami, Sundance, Tribeca, London Fashion Week, and more. If your event isn't listed, reach out. We're actively adding new markets and want to hear from organizers and companies attending events not yet on the circuit.
Who built this

Conceived at Cannes. Built from experience.

Kai Lee, Founder of Passli
Founder
Norman Kai Lee
Founder, Passli · Founder & CEO, Savrli, Inc.

Twenty years in hospitality taught Kai one thing above everything else: every great experience is built on service. As a Brooklyn-born executive chef and serial entrepreneur, he has operated restaurants, hotels, and media ventures across the US, Latin America, Southeast Asia, and Europe. Always with that same principle at the center. He conceived Passli at Cannes Lions 2025 after watching delegates spend hours chasing wristbands across the venue instead of doing what they came for. Everything he builds is about service. Passli is no different.

Cannes Lions 2025 20 yrs hospitality Brooklyn, NY
For companies and brands

Stop paying someone to run your wristbands.

Every major event, brands send a delegation and dedicate staff to credential pickups. Passli eliminates that role entirely, saving headcount, budget, and hours your team should be spending on what they came for.

Brand activation booth at festival event
Every brand booth is a separate line your team has to find and stand in.
Outdoor festival vendor activation tent
Passli goes to every one of these. Your team goes to none of them.
What Cannes costs a typical brand delegation
Event staffer running credential pickups$3,000–5,000
Hours lost per delegate (avg. 2–3 hrs)~$800 in productivity
Missed activations due to pass delaysUnquantified
Passli, 25 person delegation Contact us for pricing
Why companies choose Passli

Four reasons your events team will thank you.

💼
Replaces a role you shouldn't need
Brands routinely assign a full-time staffer or hire event help just to run credential pickups across the venue. Passli absorbs that role entirely, freeing your team to focus on relationships and activations.
1 FTE
eliminated per event
⏱
Gives your delegates their time back
The average delegate spends 2 to 3 hours across the week in credential lines. With Passli, they pick up everything once from a hotel or restaurant near them. The rest of that time goes back into the event.
2–3 hrs
returned per delegate
📊
Full visibility across your roster
Know exactly who has picked up, who hasn't, and what's still pending across your entire delegation, in real time. No more chasing your team to confirm they got their wristband before the dinner starts.
100%
delegation visibility
🌐
Works across the full circuit
Annual Passli partners get coverage across every event on the circuit: Cannes, SXSW, CES, Art Basel, and more, under one account, one relationship, and one reduced per-head rate.
10+
events on the circuit
The business case

The math is straightforward.

For most brands, Passli costs less than the staffing and productivity losses it replaces — before you even account for the intangible cost of a delegate missing an activation because their wristband wasn't ready.

Without Passli
Event staffer or runner$3,000–5,000
25 delegates × 2.5 hrs lost62.5 hrs of lost time
Missed activationsUntracked
Delegation visibilityNone
vs
With Passli (25 delegates)
Partnership feeContact us
Delegation service feePer head, varies by event
Total costOften less than one staffer
Delegation visibilityReal-time dashboard
Passli pays for itself by replacing one event staffer alone.Net positive
Your delegation, managed end to end

Here is exactly what happens when you sign up.

From the moment you join Passli to the moment your last delegate picks up their final wristband.

1
You submit your delegation roster
Through your company dashboard, you upload your delegation list: names, titles, and email addresses. You also tell us which credentials each person needs. Beach access, VIP dinner bands, brand activation passes, lounge access, and so on.
Roster uploadedCredentials listedQuantities confirmed
2
Passli confirms with each issuer
For every credential type on your roster, Passli verifies with the issuing brand or activation partner that your delegates are approved. We handle this outreach directly. You don't need to make a single call. Each delegate's status updates in your dashboard in real time.
Issuer outreachDelegate verificationLive status updates
3
Bands are allocated directly to Passli
Once approved, partner brands allocate your delegation's bands in bulk to the Passli ground team. For any bands that require on-site pickup, Passli's staff go to each brand booth and collect them directly. Your team never needs to queue.
Bulk allocation receivedOn-site collection runBands secured
4
Delegates choose where to pick up
Each delegate gets a text and IG DM with a link to choose their pickup location from Passli's network of partner hotels, restaurants, and lounges. Their credentials are sorted, labelled, and waiting when they arrive. They show a QR code and walk away with everything.
Location chosenQR code issuedDelegate picks up
5
You see everything, in real time
Your company dashboard shows the full roster status at all times: who has picked up, who is pending, who hasn't responded yet. You can nudge stragglers with one click. You get a daily summary email and a final confirmation text when every delegate has collected.
Live dashboardDaily email summaryFinal confirmation text
What your delegates experience
They enter their details once
Name, phone, and email. Their pre-allocated passes appear instantly. They apply for anything missing directly through Passli.
They get updates as it happens
Text and IG DM the moment each credential is approved and ready. No checking in, no chasing. They just wait for the message.
They pick up everything at once
One location, one QR code, one trip. Their hotel lobby, a restaurant nearby, or any Passli location across the city.
Credential types Passli handles for your delegation
Beach access wristbandsBrand activation passesVIP dinner bandsSide event credentialsParty passesLounge accessWorkshop passesHospitality suite access Main delegate badge (not included)
Pricing for companies

Tailored to your delegation.

Company pricing depends on your delegation size, the events you attend, and the credential volume we're managing. We don't believe in one-size-fits-all pricing for enterprise partners. Reach out and we'll put together the right package for your team.

Per event
Event partner
Contact us
for pricing
Based on delegation size and credential volume
Full delegation dashboard
Direct band allocation to Passli
Ground team collection at venue
Distributed pickup network access
Text and IG DM updates
No annual commitment
Annual circuit
Circuit partner
Contact us
for pricing
Covers the full event circuit annually
Everything in Event partner
Reduced per-head rate at every event
Dedicated Passli account manager
Priority ground team assignment
Early access to new event markets
Full circuit, 10+ events annually
For event organizers

Your attendees shouldn't spend half their time in wristband lines.

Passli partners with festivals and conferences to become the official credential concierge for your entire vendor ecosystem. Attendees collect everything in one stop. Vendors focus on their activations. Your event runs cleaner from Day 1.

Brand activation beach pavilion festival
Cannes Lions
Spotify Beach, Meta Beach, Stagwell. Each with their own wristband line.
Convention trade show floor booths
CES
Hundreds of vendor activations with no centralized credential pickup
Outdoor festival brand tents activations
SXSW
Activations scattered across the whole city. Attendees running all day just for wristbands.
How Passli helps your event

Better experience. Less venue pressure. No extra ops.

60%
Reduction in credential line volume
When companies and individuals collect through Passli's distributed network, the load on your on-site credential tents drops dramatically. Shorter lines for everyone who remains.
Projected based on Cannes Lions 2025 delegation data
NPS up
Attendee satisfaction improves
Credential friction is consistently one of the top complaints at major events. Passli removes it before it starts. Attendees arrive at programming ready to engage, not exhausted from logistics.
Zero
Additional ops burden on your team
Passli operates independently. Your credential operation runs as normal. We work around your existing structure, not inside it. No integration required, no staff retraining, no system changes.
The attendee experience

What your attendees feel when Passli is running.

They arrive focused, not frantic
When passes are waiting at their hotel or a nearby restaurant, delegates walk into your event ready to connect, not stressed from an hour of booth runs.
Brand activations get fuller rooms
Passes distributed in advance means no last-minute scramble. Attendees with confirmed credentials show up. Activation rooms fill. Your sponsors look better.
Your venue feels more premium
Long credential lines make even the best events feel disorganized. Passli takes that friction off the floor. The venue experience starts cleaner and stays cleaner.
Companies bring larger delegations
When credential logistics are solved, brands are more confident sending bigger teams. More attendees, more spend, more engagement across your event.
"The credential experience is the first impression of the event. If it's chaotic, that feeling carries through the whole week, regardless of how good the programming is."
Events industry insight, Cannes Lions 2025
What we don't touch
Passli is not a credential issuer. We don't replace your badge operation or your ticketing system. We work with the credentials your brands and activations already issue and solve the distribution problem that follows. Your main delegate badge stays exactly where it is.
The partnership model

How Passli works with your event.

No integration. No tech lift. No ops burden. We come to you.

🤝
Official recognition
Passli operates as a recognized service partner at your event. We're listed in your attendee communications as the official credential concierge for companies and individuals who want it.
📍
Pickup network in your city
We build a network of pickup locations: hotels, restaurants, and partner lounges near your venue. We manage relationships with those locations independently. No work on your end.
🏃
Ground team at your venue
Passli staff operate on-site at your event to coordinate with brand booths and activation tents. We collect credentials directly and take the distribution load off the floor.
Vendor & sponsor ecosystem

When you partner with Passli, your vendors get a better event too.

Most events manage dozens of brand activations, sponsors, and vendors — each running their own credential booth, their own wristband line, their own chaos. Passli becomes the shared infrastructure layer that connects all of them. One system. Better experience for everyone.

01

Vendors focus on activation, not logistics

When Passli handles credential distribution, your brand partners stop dedicating staff to wristband runs. Their activations run fuller, their teams stay on-site, and their ROI from the event goes up.

02

One pickup network for all activations

Instead of 20 separate booth lines, attendees use one Passli network to collect credentials from every participating brand. Cleaner for attendees. Less congestion on your floor. More time in programming.

03

Sponsors arrive pre-credentialed

Passli pre-stages credential pickups 14 days before the event opens. Sponsors and their delegations collect before they arrive on-site — so Day 1 starts with engagement, not admin.

04

Your event becomes the benchmark

Credential friction is the most common complaint at major events. Events that solve it stand out. Passli gives you that edge — a measurably smoother experience that attendees and vendors remember.

How integration works

We plug into your existing vendor structure.

No new systems. No tech requirements. Passli works alongside your existing sponsor and vendor relationships — we just handle what happens after the credential is issued.

Step 1
You introduce us to your vendors

Once you're a Passli event partner, we work directly with your brand sponsors and activation vendors to onboard their credential pickup into our system.

Step 2
We build the pickup network

Passli activates pickup locations in the event city 14 days out. Hotels, restaurants, and lounges go live on the attendee map. Vendors assign credentials to the network.

Step 3
Attendees collect, vendors activate

Attendees pick up all their credentials in one stop, up to 2 days before the event starts. On Day 1, everyone walks in ready. Vendor activations hit full capacity from the first hour.

Events we're targeting

The global circuit, event by event.

Cannes Lions
Cannes, France · June · 13,000 attendees · 400+ brand activations
Launching 2026
SXSW
Austin, TX · March · 70,000+ attendees
Coming soon
CES
Las Vegas, NV · January · 130,000+ attendees
Coming soon
Art Basel Miami
Miami Beach, FL · December · 80,000+ attendees
Coming soon
Sundance Film Festival
Park City, UT · January
Coming soon
London Fashion Week
London, UK · February and September
Coming soon
For locations

Become the place people pick up their event credentials.

Hotels, restaurants, and lounges near major events become official Passli pickup points. Attendees collect their wristbands, activation passes, and credentials from you — not a crowded booth.

How the timeline works

Two weeks out. You're on the map.

Passli activates pickup locations 14 days before each event. Attendees can start collecting credentials up to 2 days before the event even begins — giving them time to settle in, plan their schedule, and arrive ready.

14 days before
Location goes live

Your property appears on the Passli attendee map. Passes are assigned to your location and ready for collection.

2 days before
Early pickup opens

Attendees arriving early can collect credentials before the event starts. No lines, no booths — just a quick stop at your front desk or host stand.

Event day
Walk-in ready

Attendees arrive at the event already credentialed. Your location drove that experience. That's the association they remember.

Why partner with Passli

Four reasons locations sign on.

01

Qualified foot traffic

Event attendees — often executives, creatives, and brand decision-makers — walk through your door days before the event starts. They need somewhere to eat, drink, and meet. You're already on their map.

02

Brand association

Your property is positioned alongside major activations and credentialed brands. Passli attendee communications feature your location by name, neighborhood, and category.

03

Location hosting fee

Passli pays a hosting fee per event to participating locations. You provide a secure handoff point. We handle all logistics, communication, and credential fulfillment.

04

Zero operational lift

No training required. Your team receives a simple briefing. Passli staff or a designated concierge manages every handoff. You just open your doors.

Who this is for

Built for hospitality venues near major events.

If your venue is within reach of an event footprint, you're already halfway there. Multiple pickup points mean attendees choose the location closest to where they're staying or working — making the experience effortless for everyone.

🏨
Hotels

Front desk or concierge pickup. Ideal for attendees already staying on property.

🍽️
Restaurants

Host stand or bar pickup. Drives reservations and introduces new guests before the event rush.

🥂
Lounges & clubs

Natural fit for credential pickup during off-peak hours. Builds awareness with a high-intent crowd.

🏢
Coworking & offices

Professionals already working nearby can collect credentials without leaving the area.

Multiple pickup points per event are intentional. The closer the location to where an attendee is staying or working, the better their experience — and yours.

Apply to host

Become a Passli pickup location.

We partner with a curated set of venues per event. Tell us about your property and we'll be in touch before the next activation in your city.

Event circuit

The global event circuit. 2026 — 2027.

Every major event where brand activations, vendor passes, and wristband chaos create the exact problem Passli solves.

June 2026
Jun 16–20

Cannes Lions International Festival of Creativity

Cannes, France · 13,000 attendees · 400+ brand activations

Launch
Jun 3–14

Tribeca Film Festival

New York, NY · Brand activations, premiere passes, studio events

Art
September 2026
Sep (TBC)

New York Fashion Week

New York, NY · Show passes, brand suites, after-party wristbands

Art
Sep (TBC)

US Open Tennis

Flushing, NY · Corporate hospitality suites, box passes, brand activations

Sports
October 2026
Oct (TBC)

Advertising Week New York

New York, NY · Agency delegations, brand passes, session credentials

Advertising
Oct (TBC)

Forbes Under 30 Summit

Location TBA · Brand activations, networking passes

Tech
November 2026
Nov 9–12

Web Summit

Lisbon, Portugal · 70,000+ attendees · Startup passes, brand activations

Tech
Nov (TBC)

London Fashion Week

London, UK · Show passes, brand lounges, after-party credentials

Art
December 2026
Dec 2–6

Art Basel Miami Beach

Miami Beach, FL · Gallery passes, VIP previews, brand activation wristbands, after-parties

Art
Dec (TBC)

Art Basel Switzerland

Basel, Switzerland · VIP passes, gallery credentials, collector dinners

Art
January 2027
Jan 6–9

CES

Las Vegas, NV · 130,000+ attendees · Brand suites, activation passes, hospitality wristbands

Tech
Jan 18–22

World Economic Forum (Davos)

Davos, Switzerland · 3,000 attendees · Highly credentialed, private event passes

Tech
Jan 22–Feb 1

Sundance Film Festival

Park City, UT · Screening passes, brand lounge wristbands, studio party credentials

Art
Jan 31–Feb 3

Web Summit Qatar

Doha, Qatar · Brand activations, startup passes, hospitality credentials

Tech
February 2027
Feb (TBC)

Super Bowl LXI

Location TBA · Brand activations citywide, NFL Experience, sponsor events

Sports
Feb (TBC)

NBA All-Star Weekend

Location TBA · Brand activations, athlete events, sponsor passes, VIP parties

Sports
Feb (TBC)

New York Fashion Week

New York, NY · Show credentials, designer passes, after-party wristbands

Art
Feb (TBC)

Grammy Awards Week

Los Angeles, CA · Label parties, brand activations, talent wristbands, after-show credentials

Artist tier
March 2027
Mar 15–21

SXSW

Austin, TX · 160,000+ attendees · Brand activations citywide, music wristbands, film passes, artist credentials

Advertising
April 2027
Apr 9–11

Coachella — Weekend 1

Indio, CA · Brand activations, artist wristbands, VIP passes, hospitality credentials

Music
Apr 16–18

Coachella — Weekend 2

Indio, CA · Brand activations, artist wristbands, VIP passes, hospitality credentials

Music
Apr (TBC)

Masters Golf Tournament

Augusta, GA · Corporate hospitality, badge passes, sponsor credentials

Sports
May 2027
May (TBC)

Frieze New York

New York, NY · VIP preview passes, gallery credentials, brand dinners

Art
May 25–28

Web Summit Vancouver

Vancouver, Canada · Brand activations, startup passes, hospitality credentials

Tech
June 2027
Jun (TBC)

Cannes Lions 2027

Cannes, France · Year 2 on the circuit — Full Passli network active

Advertising
Jun 14–17

Web Summit Rio

Rio de Janeiro, Brazil · Brand activations, startup passes

Tech
Jun (TBC)

Governors Ball

New York, NY · Artist wristbands, brand activations, VIP passes

Music
July 2027
Jul (TBC)

Lollapalooza

Chicago, IL · Brand activations, artist wristbands, VIP credentials

Music
Jul (TBC)

Comic-Con San Diego

San Diego, CA · Studio passes, brand activations, VIP credentials, talent wristbands

Art
Aug / Sep 2027
Aug (TBC)

Rolling Loud

Multiple cities · Artist wristbands, brand activations, VIP passes

Music
Sep (TBC)

US Open Tennis

Flushing, NY · Corporate box passes, sponsor activations, hospitality credentials

Sports
Sep (TBC)

London Fashion Week

London, UK · Show passes, brand lounge wristbands, after-party credentials

Art
New opportunity

The artist tier.

Artists and their teams face the exact same problem — multiple wristbands, backstage passes, brand suite access, and VIP credentials scattered across every festival. Passli can offer a dedicated artist concierge tier for talent, management, handlers, and entourages. An entirely underserved market with high-value relationships.

Who it serves

Artists, managers, tour managers, label reps, publicists, handlers, and entourages at music festivals, award shows, and cultural events.

What they need

Backstage passes, stage access wristbands, brand suite credentials, VIP hospitality passes, after-show party bands — all in one pickup.

Why it matters

Artist relationships open doors to labels, agencies, and management companies as corporate clients. The artist tier is the highest-value relationship in the ecosystem.

All dates confirmed where available. TBC dates subject to official announcement.

For investors

Four ways Passli makes money.

Every stakeholder in the ecosystem pays. Passli earns at the relationship level, the transaction level, and the location level before a single wristband is collected.

Partnership
Company partnership fee
Brands and agencies pay to join the Passli network. Per event or annual circuit access. Charged before a single credential is picked up.
Corporate
Delegation service fee
Per-head fee for every attendee in a company delegation. Scales directly with event size and company headcount.
Individual
Individual flat fee
Solo attendees pay one flat fee per event. Rate varies by event size and scope. Confirmed at registration.
Location
Location hosting fee
Hotels and restaurants pay to host a Passli pickup point and drive high-value festival attendees through their door daily.
The revenue picture

Cannes Lions 2026. One event. Two revenue streams.

Passli earns from both sides of the ecosystem — attendees pay $50 per person to have their credentials collected and staged. Vendors and brand partners pay $2,500 per activation to integrate into the Passli pickup network. Below is what four penetration levels look like across both streams at Cannes Lions alone.

Based on Cannes Lions 2026 projected figures: 13,000 attendees, 450 brand activations. Pricing illustrative — subject to change.

15% market capture
1,950 of 13,000 attendees
68 of 450 vendors
1,950 attendees × $50
$97,500
68 vendors × $2,500
$170,000
Total revenue
$267,500
one event
38% market capture
4,940 of 13,000 attendees
171 of 450 vendors
4,940 attendees × $50
$247,000
171 vendors × $2,500
$427,500
Total revenue
$674,500
one event
54% market capture
7,020 of 13,000 attendees
243 of 450 vendors
7,020 attendees × $50
$351,000
243 vendors × $2,500
$607,500
Total revenue
$958,500
one event
77% market capture
10,010 of 13,000 attendees
346 of 450 vendors
10,010 attendees × $50
$500,500
346 vendors × $2,500
$865,000
Total revenue
$1,365,500
one event
And that's just one event
At full penetration, Cannes Lions alone generates $1.365M from a single event. The 2027 circuit has 30+ events across Cannes, SXSW, CES, Art Basel, Coachella, and Sundance. Every event we add multiplies both revenue streams.

Request the deck for full pricing model, event-by-event projections, and circuit-level revenue scenarios.

Revenue projections based on $50 per attendee and $2,500 per vendor/brand activation. Cannes Lions 2026 projected figures: 13,000 attendees, 450 brand activations. Pricing illustrative and subject to change. Actual results will vary.

Market opportunity

The numbers at Cannes Lions alone.

$172K
Conservative
5% market capture, one event
$665K
Moderate
15% market capture, one event
$1.58M
Aggressive
30% market capture, one event
Projections based on estimated Cannes Lions 2026 delegate count, average credential count per delegate, and assumed per-head pricing. Actual results will vary.
$862K
Conservative annual, 5 events
$3.3M
Moderate annual, 5 events
$7.9M
Aggressive annual, 5 events
The origin

Born from firsthand experience.

Passli was conceived in 2025 after the founder attended Cannes Lions and experienced the credential chaos firsthand. Every activation had its own pickup point, every brand had its own line, and nobody had a better answer. Passli is that answer. The business is launching in 2026 with Cannes Lions as the inaugural event.

Roadmap — Mobile app
Passli in your pocket.

The Passli mobile app is in development. Track credentials, get push notifications, show your QR code at pickup, and manage everything from your phone. Coming to iOS and Android later this year.

📱 iOS — Coming soon
🤖 Android — Coming soon